FITNESS

Neighborhood gym wale bhaiya is now a fitness influencer.And shattering workout myths

T.he jim wale buyer He’s now an influencer due to his handy fitness and diet tips. He’s evolved into a techno-savvy, social media-savvy fitness coach. Freed from geographic and physical proximity restrictions, business is booming.

It’s now a full-blown industry on Instagram, with handles like ‘subtle.strength’, ‘ThePicky Eater’ and ‘Penutphsique’ attracting fitness enthusiasts in droves.

Sheena Roy prides herself on her online training program, which also includes a DIY fat loss guide for those who can’t afford one-on-one coaching. Aside from her friends and family, she and her husband Alpha, who are also her fitness coaches, never train clients directly. Her husband and wife duo sold their successful fashion venture in 2017 to focus on fitness as her lifestyle and profession.

“Coaching clients online can be difficult at times, but I find it much more convenient in the long run because clients can send messages whenever they need to. Writing things down really helps me understand my clients and their needs,” she says.

Ekansh Taneja, 24, has a similar story. He first dedicated himself to his own fat loss journey, then moved on to training others.As a creator, he is encouraged by the idea of ​​having a growing business of his own. The niche keeps changing every five years,” Ekansh said, adding that niche audiences help with short-term growth, but ultimately it comes down to enjoying what you do. I’m here.

There is a growing demand for online health and fitness coaches who provide bespoke, personalized videos, excel sheets, charts, and even regular check-ins.

It’s fitness rebooted and repackaged in post-pandemic India. If you can’t make it to the gym, you can do so through guided workouts on your phone.From Pilates and yoga to high-intensity interval training and nutrition advice, digital fitness is more entrenched than ever.

The world of online fitness has never existed. The pandemic, with all its limitations, has forced the trainers that power it to either evolve or be left behind, but even if all is “back to normal,” digital fitness is here to stay.

For many of our customers, it’s now easier to take their first steps from the comfort of their own home instead of being judged by “wrong form” or inexperience at the gym. It was easier to end the Zoom call and use a chair to do a Bulgarian split than to do it.

Coach also uses Instagram Reels to develop its brand.


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Breaking it down for beginners

Sheena has two accounts. Her main Instagram handle, Sheenafit, is what started when she took her first steps away from her stressful around-the-clock lifestyle where takeout was the norm. This account currently has 10,000 followers. Her second handle, Sheenafiteats, has low-fat recipes that she recommends to clients as well. Most recipes are hassle free and made with available ingredients.

She regularly hosts Q&A sessions where she answers even the most basic fitness and diet questions. She creates simple yet precise slides on low-calorie drink and dessert options and gives relevant examples of why you should invest in your health. We analyzed the calories in popular drinks and foods that people eliminate from their diets when trying to lose fat without understanding how it actually works.

With 11 years of experience in the fitness industry, Nike Coach Kunal Rajput navigates the online and offline worlds with ease. He started training people at his father’s gym in Mumbai where he created the fitness exercise ‘Unlock’. In 2017, he developed his six-day fitness regimen, “The Movement,” which combines workout routines such as CrossFit, Calisthenics, Powerlifting and bodyweight training.

“Evolution is key. After completing engineering, I did a job I didn’t enjoy. I moved on to training people at my dad’s gym, and it made me happy,” he says. For , his following has been built through his first offline venture, word of mouth, and a partnership with Nike. As India’s only male Nike coach, he has created many popular workouts using an often overlooked piece of gym equipment, the kettlebell. His clients include popular names in the entertainment industry such as actor and influencer He Prajakta Koli and comedian Rohan Joshi.

Most Indians have yet to incorporate fitness and nutrition into their daily lives. “Usually what people want right away is aesthetics. But India is still in the early stages of making fitness part of their lives, so as long as they start, I’m not really worried about why. says Kunal.

Despite the fitness industry being overrun with influencers, coaches and gyms, most people lack access to proper fitness tools and ideas, often relying on second-hand and questionable tips from unverified sources. .


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myth collapse

One area all three influencers are actively focusing on is the fitness myth. From partial fat loss to excessive exercise to even alcohol and smoking, myths are running wild in the fitness and health industry.

So step one is to sift through the often conflicting information. Eating or not eating before a workout session? Will bananas cause weight gain or weight loss? Immune system collapses without acai berry?

It’s not just the certification that helps, it’s also the tactics used to create the content, with Ekansh using short acting reels to make his point. They are like mini-movies in which he plays his two characters, one who upholds the myth and one who deconstructs it. Ekansh currently has his 126,000 followers on Instagram.

Sheena prefers static posts to reels, using carousel posts or uploading multiple photos/slides in one post. She explores popular topics such as: Are low-fat snacks really low-fat? Are nutrition labels always transparent? Can drinking chai lead to weight gain? How much should I train per week? highlights a topic with Her posts are especially helpful for people taking their first steps towards fitness and a balanced diet.

Kunal does it through both Q&A sessions on stories and static posts and reels. The three share a similar no-nonsense attitude when it comes to breaking myths.There are no shortcuts to fitness.


Also read: Raising awareness about fitness among Indian youth is top priority for Virender Pahal


creator and numbers game

Content creation can be a profitable business, but there is always the danger of stagnation and content exhaustion. Plus, there’s the constant pressure of the ‘number game’. Likes, comments, shares and views stack up.

There is also the impression that the large number of followers and level of engagement means that the person posting the content is trustworthy or ‘real’. In a world where diets change your life, it makes the job more difficult.

Sticking to the basics, even if it’s effective, is unattractive.

Sheena, who has always been transparent about taking a break from social media for better mental health, does just that. .

“If you rely on it to make you feel better, it’s a double-edged sword. According to him, analysis should be a reference point, not a benchmark. It helps you determine what your content is missing.

Kunal uses self-deprecating humor to point out that trends are a necessary evil when “influencers” want more engagement. Kunal participates in ongoing “challenges”, such as speaking directly to followers, which require multiple takes. His video is captioned, “How do you do influencers?”

He also uses burpees, his cat, as props to make his content funny.

More engagement often means more business. Kunal, on the other hand, sometimes turns the joke inward when pointing out his participation in trends. The rest of my advice is pretty simple. Keep moving as you please.


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it’s all about upgrades

A common criticism that is often directed at fitness trainers is that most do not even have basic qualifications.

“I enrolled in two certification programs as soon as possible, and then invested 100% in my education, whatever I got in the early stages of my fitness career,” says Ekansh.

Kunal is accredited by the Energy Ekktle Fitness Academy, Sheena is Accredited in Exercise Nutrition by Precision Nutrition and is a Certified Behavior Modification Specialist by the National Academy of Sports Medicine (NASM).

Each of the three coaches has their own modus operandi, but it’s a personal journey to understand that fitness and fitness coaching require you to stop learning as much as you learn. “After coaching over 5,000 people, I feel like that’s what makes a connection. Because they lack skills,” he says Ekansh.

Online coaching can seem like a long-distance relationship between sending text messages, updating Excel sheets, and creating endless videos to fix forms. Intimate, but you need to show up.

(edited by Prashant)

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