news Integrity Adds Dynamic New Life Insurance Leadership with Acquisition of DeLong Sales Group

Partnership with High Performance IMO with Visionary Approach Reinforces Integrity’s Mission to Provide Comprehensive Life, Health and Wealth Solutions for All Americans

Dallas, January 25, 2023 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance and provider of wealth management and retirement planning solutions, today announced that DeLong Sales Group, an independent marketing organization (“IMO”) based in LaGrange, GeorgiaAs part of the acquisition, Scott DeLong, president of DeLong Sales Group, will become a managing partner of Integrity. Financial terms of the acquisition were not disclosed.

“A young, visionary leader like Scott is the future of this industry,” shared Brian W. Adams, co-founder and CEO of Integrity. “He has built a remarkable business by focusing on excellent service to his agents, who in turn provide excellent service to their clients.In Integrity, service is one of our core values. One, we’ve built a comprehensive insurance technology platform around our resource agents and advisors to better serve the life, health, and wealth protection needs of US consumers. We are proud to work with an agency like Sales Group to help them reach their highest potential.”

DeLong Sales Group provides life insurance products combined with expert guidance to help families feel confident about their future. Scott DeLong began his career in the industry as a private producer dedicated to making Americans feel at ease by helping them understand which products best fit their needs. In 2015, he founded DeLong Sales Group with a foundational system of training and product expertise to position agents for long-term success.

“My goal has always been to build a lasting agency that celebrates victories together. Today is a collective victory for our employees, agents and their clients,” shared Scott DeLong, President of DeLong Sales Group. “Integrity is changing the industry in exciting ways by providing agencies with the resources they need to succeed, from effective marketing campaigns to innovative technology. We are proud of what we have achieved so far with the DeLong Sales Group and look forward to our future direction. I couldn’t be happier about it.”

The Integrity Platform provides an innovative, world-class system that supports agents and advisors while streamlining processes. Resources include critical data and analytics, instant quotes and registrations, the MarketingCENTER Asset Portal, and an on-demand library of compliant and customizable marketing assets. DeLong Sales Group can leverage Integrity’s shared business services to increase operational efficiency. Comprehensive management support includes areas such as people and culture, technology and innovation, finance, legal and compliance.

“It is very exciting to be part of a larger organization that shares the same vision of service and innovation,” he explained. Frank Buse, Managing Partner of Integrity. “My business has tripled in size since joining Integrity in 2019. Partnering with Integrity has been the best decision the company has ever made. We know the power of fresh growth and we expect them to grow even bigger.Integrity is a long list of partners we can turn to for help and to whom we can offer our expertise. It is satisfying and exciting to help each other grow by serving more people. Thanks to our integrity, we also work with other product lines It revolutionized lead programs. Scott DeLong He is a dedicated and consistent leader who has already achieved tremendous success, but now that he has access to everything the Integrity partnership has to offer, he will be able to scale his business faster than ever before. I look forward to what I can do. ”

All Integrity affiliates are part of a sophisticated partner network, an interconnected group of industry leaders innovating insurance and financial services. With unrivaled industry experience and diverse capabilities, these industry professionals are helping consumers plan better days ahead. By sharing best practices and working together on thoughtful solutions, we can better protect the life, health, and wealth of all Americans.

DeLong Sales Group also has an exciting opportunity to give employees meaningful company ownership through the Integrity Employee Ownership Plan.

To learn more about DeLong Sales Group’s decision to partner with Integrity, watch the video at

About integrity

Integrity is headquartered in Dallas, texasis a leading distributor of life and health insurance, providing innovative solutions for wealth management and retirement planning. Through his network of more than 500,000 agent and advisor partners, Integrity is committed to meeting millions of Americans in person, by phone and online, wherever they are, to protect their lives, health and wealth. I’m here. Integrity’s cutting-edge technology helps streamline the insurance and financial planning experience for all stakeholders. In addition, Integrity develops products with carrier partners and sells them through a nationwide distribution network. By 2022, Integrity will be nearly $20 billion Oversee more in new sales $40 We manage and advise billions of assets through our RIA and broker-dealer platforms. For more information, see:

About Delong Sales Group

DeLong Sales Group was founded in 2015 and is headquartered in LaGrange, GeorgiaThey offer life insurance products combined with expert guidance to their customers. The agency was established as a mentoring platform to provide insurance agents with an engaging and efficient system focused on sustaining their success. Their successful training and development program has provided agents with coaching that helps them build successful careers while serving the insurance needs of thousands of Americans.

Source Integrity Marketing Group, LLC

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